Thursday, 11 September 2014
Wednesday, 10 September 2014
Andrew Goodwin
Andrew Goodwin; Dancing in the distraction factory 1992
1. Illustrations
This is when the way that the shots have been edited are always cut to the music, the use of this means that the transition between shots is smooth and flowing and adds to the effect of what meaning and feeling are trying to be portrayed.
Another factor of illustration is that the images that are illustrated are the literal meaning or feeling of the song lyrics. This typical feature is in many music video, to show the plot and story the song is about. An example of this is; Love story by Taylor Swift.
This particular points also incorporates that the singer/ band will be dancing, or playing an instrument. They would also be dressed in the appropriate costume to enhances the meaning and characteristic of the plot of the video.
2. Amplification
This is when the band takes fictional characters in the narrative of the song, this is used when images used in the video amplify the images, this is when the video has a specific narrative and tend to not get picked up when reading the lyrics. An example of this is; Free by rudimental.
3. Disjuncture
This is when the images that are shown do not relate to the lyrics, this is sometimes used by bands that are well established and therefore are able to take the risk. Also the band/ singer will take an image that is nothing or is opposite of what is expected of the image.
Further more the cuts of the videos are sometimes of the beat. An example of this is; Kiesza- Hideaway
1. Illustrations
This is when the way that the shots have been edited are always cut to the music, the use of this means that the transition between shots is smooth and flowing and adds to the effect of what meaning and feeling are trying to be portrayed.
Another factor of illustration is that the images that are illustrated are the literal meaning or feeling of the song lyrics. This typical feature is in many music video, to show the plot and story the song is about. An example of this is; Love story by Taylor Swift.
This particular points also incorporates that the singer/ band will be dancing, or playing an instrument. They would also be dressed in the appropriate costume to enhances the meaning and characteristic of the plot of the video.
2. Amplification
This is when the band takes fictional characters in the narrative of the song, this is used when images used in the video amplify the images, this is when the video has a specific narrative and tend to not get picked up when reading the lyrics. An example of this is; Free by rudimental.
3. Disjuncture
This is when the images that are shown do not relate to the lyrics, this is sometimes used by bands that are well established and therefore are able to take the risk. Also the band/ singer will take an image that is nothing or is opposite of what is expected of the image.
Further more the cuts of the videos are sometimes of the beat. An example of this is; Kiesza- Hideaway
Tuesday, 9 September 2014
Carol Vernallis
Carol Vernallis ; The kindest cut
Carol Vernallis theory is when analysed both music video and Hollywood films and then compared them, by looking at the way they used the editing, camerawork, narrative etc. What Carol Vernallis conclusion came to was that the way music video used editing, narrative, camera work etc. was very different and unconventional compared to the way that Hollywood films were made.
When looking at music video and Hollywood films, she came to the conclusion that;
1. Music videos had lots strands of pathways
When looking at music videos they manly have more 'incomplete' pathways when it comes to the narrative, this is because music video ten to show different settings and costumes therefore meaning they are complete, however they do relate to each other in some way. Whereas in Hollywood films they ten to have just one pathways which followed through the whole time.
2.Don't have a particular order in the shots
In music videos they tend to have lots of different types of camera shots and angles of the singer/ bands in different setting etc. Therefore the way they are ordered are unconventional as they don't have to be in a specific way, however in Hollywood films they are conventional as they all have very similar camera shots, they also have the certain shots that really portray they narrative which not always the case with music videos. For example in Hollywood films every time a new characters is introduced, they would have a close up or mid of them.
3.Unclear portrayal of characters, the narrative and the time era
In music videos, the characters tend to be the singers and don't have a distinctive character that really contributes to the narrative. In addition the narrative of the video may also be unclear due to the different locations that are shown in different shots. However in films the setting and character all contribute to the narrative to make it clear to the audience with what's going on.
4.Discontinuity shots
In films they use continuity editing, which is make the film a lot clearer for the audience to understand and also easier for the audience to stay focus on the narrative, however in music video the editing used is discontinuity, which is conventional for music videos. In music videos they use cross cutting and montage for example, which changes the order of the shots and jumbles them up . doing this shows the different narratives in the music video.
5. All the elements which are colour, lighting, stars are all equal, however in some circumstances one particular element may be more dominant.
Lastly in music videos some elements are equal or sometime one may be more dominate, it depends on the music video and also what they want to show in the narrative and which element would really portray this.
Carol also said " Shots of artists will encourage us to piece together a phantasmagorical body. ( Which means that a body is made up in our mind, by piece together all the shots that have been shown to us) An example of this is: Rihanna; Where Have You Been.
Carol Vernallis theory is when analysed both music video and Hollywood films and then compared them, by looking at the way they used the editing, camerawork, narrative etc. What Carol Vernallis conclusion came to was that the way music video used editing, narrative, camera work etc. was very different and unconventional compared to the way that Hollywood films were made.
When looking at music video and Hollywood films, she came to the conclusion that;
1. Music videos had lots strands of pathways
When looking at music videos they manly have more 'incomplete' pathways when it comes to the narrative, this is because music video ten to show different settings and costumes therefore meaning they are complete, however they do relate to each other in some way. Whereas in Hollywood films they ten to have just one pathways which followed through the whole time.
2.Don't have a particular order in the shots
In music videos they tend to have lots of different types of camera shots and angles of the singer/ bands in different setting etc. Therefore the way they are ordered are unconventional as they don't have to be in a specific way, however in Hollywood films they are conventional as they all have very similar camera shots, they also have the certain shots that really portray they narrative which not always the case with music videos. For example in Hollywood films every time a new characters is introduced, they would have a close up or mid of them.
3.Unclear portrayal of characters, the narrative and the time era
In music videos, the characters tend to be the singers and don't have a distinctive character that really contributes to the narrative. In addition the narrative of the video may also be unclear due to the different locations that are shown in different shots. However in films the setting and character all contribute to the narrative to make it clear to the audience with what's going on.
4.Discontinuity shots
In films they use continuity editing, which is make the film a lot clearer for the audience to understand and also easier for the audience to stay focus on the narrative, however in music video the editing used is discontinuity, which is conventional for music videos. In music videos they use cross cutting and montage for example, which changes the order of the shots and jumbles them up . doing this shows the different narratives in the music video.
5. All the elements which are colour, lighting, stars are all equal, however in some circumstances one particular element may be more dominant.
Lastly in music videos some elements are equal or sometime one may be more dominate, it depends on the music video and also what they want to show in the narrative and which element would really portray this.
Carol also said " Shots of artists will encourage us to piece together a phantasmagorical body. ( Which means that a body is made up in our mind, by piece together all the shots that have been shown to us) An example of this is: Rihanna; Where Have You Been.
Thursday, 4 September 2014
Monday, 1 September 2014
Brief
The Brief
The task that we have been set is making a music video in groups, where we would choose the genre of music and plan what the video would be and film it.nI would also be doing a promotion package for the release of an album. This includes a music promo video and with the following;
The task that we have been set is making a music video in groups, where we would choose the genre of music and plan what the video would be and film it.nI would also be doing a promotion package for the release of an album. This includes a music promo video and with the following;
- A cover for its release as part of a digipak
- A magazine advertisement for the digipak
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