Analysis of music video in chosen genre 2

Analysis of music video in chosen genre

Pictures for Camera work, mise-en-scene and editing ;

Andrew Goodwin

Andrew Goodwin; Dancing in the distraction factory 1992

1. Illustrations
This is when the way that the shots have been edited are always cut to the music, the use of this means that the transition between shots is smooth and flowing and adds to the effect of what meaning and feeling are trying to be portrayed.
Another factor of illustration is that the images that are illustrated are the literal meaning or feeling of the song lyrics. This typical feature is in many music video, to show the plot and story the song is about. An example of this is; Love story by Taylor Swift.



This particular points also incorporates that the singer/ band will be dancing, or playing an instrument. They would also be dressed in the appropriate costume to enhances the meaning and characteristic of the plot of the video.

2. Amplification
This is when the band takes fictional characters in the narrative of the song, this is used when images used in the video amplify the images, this is when the video  has a specific narrative and tend to not get picked up when reading the lyrics. An example of this is; Free by rudimental.  



3. Disjuncture
This is when the images that are shown do not relate to the lyrics, this is sometimes used by bands that are well established and therefore are able to take the risk. Also the band/ singer will take an image that is nothing or is opposite of what is expected of the image.
Further more the cuts of the videos are sometimes of the beat. An example of this is; Kiesza- Hideaway

Carol Vernallis

Carol Vernallis ; The kindest cut

Carol Vernallis theory is when analysed both music video and Hollywood films and then compared them, by looking at the way they used the editing, camerawork, narrative etc. What Carol Vernallis conclusion came to was that the way music video used editing, narrative, camera work etc. was very different and unconventional compared to the way that Hollywood films were made.
When looking at music video and Hollywood films, she came to the conclusion that;

1. Music videos had lots strands of pathways
When looking at music videos they manly have more 'incomplete' pathways when it comes to the narrative, this is because music video ten to show different settings and costumes therefore meaning they are complete, however they do relate to each other in some way. Whereas in Hollywood films they ten to have just one pathways which followed through the whole time.

2.Don't have a particular order in the shots 
In music videos they tend to have lots of different types of camera shots and angles of the singer/ bands in different setting etc. Therefore the way they are ordered are unconventional as they don't have to be in a specific way, however in Hollywood films they are conventional as they all have very similar camera shots, they also have the certain shots that really portray they narrative which not always the case with music videos. For example in Hollywood films every time a new characters is introduced, they would have a close up or mid of them.

3.Unclear portrayal of characters, the narrative and the time era
In music videos, the characters tend to be the singers and don't have a distinctive character that really contributes to the narrative. In addition the narrative of the video may also be unclear due to the different locations that are shown in different shots. However in films the setting and character all contribute to the narrative to make it clear to the audience with what's going on.

4.Discontinuity shots
In films they use continuity editing, which is make the film a lot clearer for the audience to understand and also easier for the audience to stay focus on the narrative, however in music video the editing used is discontinuity, which is conventional for music videos. In music videos they use cross cutting and montage for example, which changes the order of the shots and jumbles them up . doing this shows the different narratives in the music video.

5. All the elements which are colour, lighting, stars are all equal, however in some circumstances one particular element may be more dominant.
Lastly in music videos some elements are equal or sometime one may be more dominate, it depends on the music video and also what they want to show in the narrative and which element would really portray this.

Carol also said " Shots of artists will encourage us to piece together a phantasmagorical body. ( Which means that a body is made up in our mind, by piece together all the shots that have been shown to us) An example of this is: Rihanna; Where Have You Been.

Low budget

Low budget music video analysis; A-Ha and Just go paid.

Brief

The Brief

The task that we have been set is making a music video in groups, where we would choose the genre of music and plan what the video would be and film it.nI would also be doing  a promotion package for the release of an album. This includes a music promo video and with the following;

• A cover for its release  as part of a digipak
• A magazine advertisement for the digipak

Conventions of music videos

Conventions of music videos

Red Hot Chili Peppers- Can't stop

Camera Work
At the start of the music video it starts off with a tracking shot, through the tube. Doing this is a creative way to start to video but it also create suspense as you don't know what at the end.
It the goes onto the conventional shots like the close up of the main singers, medium shots of the band members with their instruments and a song shot, to show that they are one and the main attraction.
Compared to other styles of music, rock mainly doesn't have shots of other people, like back up dancers as they like to have the audience focus on their band.

Editing
The only editing they had was the face pace, due to the tempo of the music, but they also have slow motion, which has been used on many shots, when they have done jumps, or flipped their hair.

Mise-en-scene
The location that the video was filmed in, was like a warehouse that has a orange back board, however it was filmed in different parts, like in a corridor. The lighting the was used is mainly high key, as they are not trying to tell to create a certain atmosphere for a character. However there is a section where the lighting is low key, to help enhance the coloured lighting on the ceiling. The costumes that the band is wearing is mainly casual clothing like jeans and a top, however two band members are bare chested, showing of their muscles and tattoos, this is to show their dominance, also having a bare chest is a conventional thing in rock. Finally in the video they use a lot of props, like a tube, buckets, bottle, chairs etc.. this bring humour to the video and also make it fun to watch.

  

Fall out boy- Dance, Dance

Ella Henderson- Glow

Ella Henderson- Glow music video analysis

Nicole Scherzinger- Your Love

Nicole Scherzinger- Your Love music video analysis

Camera work
The camera work used in this video, are the conventional shots like the close up, extreme close ups. This allows that audience to be aware of who the main focus of the music video is.

Also in this video, as the very beginning it starts with a pull focus on the singer, this shows how the moment that she is in full focus, she's very important and also shows that the song has started.

 

 At the very beginning as well, there is a long shot of the location which is a beach. This is another conventional shot used in pop music videos. By allowing the audience to see the location is lets them try to have an understanding what the song is about and also have an opinion in whether its a good place to really show the meaning of the lyrics. Also this particular shots is at a slight high angle, this is to really show how large and also capture the beauty of the beach.

 

 

 

 

 

 

 

As the music video goes on there are long shots and mid shots of the dancers. The use of these allows the audience to see the whole moves and then get closer to see the details, like the costumes as well as the facial expressions.

                          
                                                  

 Editing
The pace of the editing was fast, but as the song progressed the pace got quicker, once the music got louder and a lot quicker, this then reflect how many shots was shown, which made the atmosphere of the video exciting, and very party like.

Also in certain parts the shots have been put into slow motion and other parts have been sped up. For example;
This section has been sped up;

 

And this small section has been slowed down;



Mise en scene

The location of the video is shown at the very beginning which is a beach, which is the location throughout, however the video is shown in lots of different parts of the beach, to show how big and naturally beautiful it is, which reflects the song of 'Love'. Therefore having this particular location could represent 'Love' in all forms, which is 'Beautiful'.

The costumes that was used on the artists were normal beach wear of short and a top and bikinis, however towards the end of the video the costumes changed to a more glamorous and party like clothing, as it was bright and summery.

Also the costumes of the dancers, reflect the type of dancing that they are doing. For example the street dancer, has casual wear of jeans, t-shirt and trainers, where as the contemporary dancers are wearing, for the male, wearing tight jogging bottoms, and the woman is wearing a dress that flows with her movements. The use of the dancers is to show the song but through movements.

Finally the lighting, the lighting used in this music video is mostly natural when it has been filmed during the day, then once it gets to the evening shots, the lighting was very low key to show the party atmosphere and also emphasise the lighting from the fire eaters and fire breathers and the candles.

Lip syncing

Ghost by Ella Henderson analysis

Music video analysis: It's my birthday- Will.i.am